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Byline: N'Gai Croal
Peter Moore, Microsoft Corp.'s vice president for entertainment and devices, is responsible for the Xbox 360 gaming platform. While the original Xbox was a distant second to Sony's PlayStation 2, the 360 has jumped ahead of the PS3, but still trails Nintendo's Wii. That's where Moore feels at home--sneaking up on his competitors.
Croal: Do you actually prefer being second in the marketplace?
Moore: Absolutely. I've always enjoyed being that feisty second-place guy. When you finally become the market leader, you ask yourself, "OK, how ...
Source: HighBeam Research, Level Up.(interview with Peter Moore)(Interview)(Brief article)