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Brandt, a medical historian, has constructed an enthralling social, commercial, and medical account of the rise and fall of cigarettes in the United States in the twentieth century. Nearly all aspects of American life, from T. S. Eliot to Twinkies, cross the stage of this "drama of consumer desire." In 1900, twenty-seven per cent of tobacco consumed annually in the U.S. was in the form of cigarettes. By mid-century, that number had grown to eighty-one per cent, ...