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The Week: The Mail on Sunday launches new cinema ad campaign.(Brief article)
The Mail On Sunday is to launch its first-ever newspaper cinema ad campaign this weekend in a bid to promote the appeal of its two magazines, You and Live. A new positioning as 'Male and Female on Sunday' is intended to underline the way Live appeals to male readers and You appeals to female readers.
The ad, by Bartle Bogle Hegarty, was directed by Traktor and has been created to look like a movie trailer based around the war of the sexes It will not run alongside other cinema …
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