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Byline: JULIAN RENDELL
General Motors is taking back responsibility for distribution of Cadillacs in Britain from a Dutch import company that failed to make a dent in the key European luxury-car market despite two and a half years of trying.
Cadillac hopes the shakeup will kick-start the brand in time for the launch of the wagon version of the Saab-based, Europe-only BLS this fall.
The U.K. failure marks the second time that GM has hit a pothole trying to sell Cadillacs in Britain-and may be a sign of trouble for the company's global aspirations for the brand. Cadillac previously tried to market the Seville STS in the mid-1990s through GM subsidiary Vauxhall. This time around, GM appointed Dutch distributor Kroymans to run the ...