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PENSKE TAKES HIS SMARTS ON THE ROAD; Motorized microcar marketing makes multiple marks.(News)
Byline: DUTCH MANDEL
Traditional car dealer Roger Penske is pulling out all the stops to introduce consumers to the smaller-than-expected and larger-than-life Smart microcar.
Not only must Penske create a distribution company from scratch and establish an automotive brand in a crowded arena, but he must convince sport/utility-vehicle-driving, truck-loving America that these cars are not a safety hazard. Oh, and he has to sell more than a few boatloads to turn a profit.
Few observers believe the Smart will be anything but a success.
To help establish Smart USA, a 56-city national tour of trailers stuffed with the cute, fuel-efficient ...
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Source: HighBeam Research, PENSKE TAKES HIS SMARTS ON THE ROAD; Motorized microcar marketing...