Direct: Sony seeks agency for hybrid PS3 game.(Sony Computer Entertainment Europe launches Eye of Judgment video game)(Brief article)

Sony Computer Entertainment Europe is looking for a direct marketing agency to support the launch of Eye of Judgment - a hybrid board-and-video game - on the PlayStation 3 console.

The agency will handle all communications, including experiential marketing, for the game, whose full title is Eye of Judgment: Conquerors of 9 Fields.

The game combines elements of a turn-based trading cards board game with a video game. Set in a fantasy world, it also uses the PlayStation Eye camera. Players show character cards to the camera to activate the character, which can then enter an on-screen battle.

The blending of video gaming and 'real-life' activities has …