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Wiki's rise sends Sage to Google.

Information World Review

| May 08, 2007 | COPYRIGHT 2007 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mark Chillingworth

Wiki's rise sends Sage to Google

Mark Chillingworth

Academic publisher Sage is looking to strike up a relationship with search engine giant Google in its efforts to fight off the increasing influence of Wikipedia.

Sage vice-president Rolf Janke admitted to IWR that publishers would never be able to "completely adapt to users' behaviour. There are cases where we will adapt and be more flexible as a defence mechanism to stay in business."

Janke outlined how the company was looking to work with Google to provide 100-word abstracts of the entries within its own reference service, Sage eReference. Like wiki sites, eReference has a search engine at its heart, but, like a book, also offers an index for finding entries.

Janke said the company was assessing business models.

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Source: HighBeam Research, Wiki's rise sends Sage to Google.