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Getting a Big Lift; Forget temples and Tokyo. Japan wants to be known for its spectacular ski slopes.(Cover story)
Byline: Akiko Kashiwagi
Tourists head to Japan for many reasons: the shopping and night life of Tokyo, the temples of Kyoto, the scenic beauty of Hokkaido. But skiing? That's not something most travelers immediately associate with Japan. The country's national ski industry, which exploded during the boom years of the late 1980s, collapsed in the 1990s and hasn't recovered since. Not even the 1998 Winter Olympics at Nagano could spark interest; Hakuba, one of the country's major resorts, has seen the number of skiers fall by nearly 60 percent to 1.2 million from its peak in 1991.
Now the country's ski resorts and travel industry are stepping up their ...
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Source: HighBeam Research, Getting a Big Lift; Forget temples and Tokyo. Japan wants to be known...