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Byline: Mac Margolis
For slow travelers, getting away from it all doesn't mean leaving everything familiar behind; it means re-creating some version of home wherever they go, complete with the comforts, intimacies and conveniences of everyday life. The hum in the hospitality business these days is over home cooking, staying in nights and renting DVDs, shopping at neighborhood grocery stores and other ways to make strangers feel like locals. "It would be dumb to say that mass tourism is dead, but there's no question a major shift in travel is underway," says Julio Aramberri, professor of tourism at Drexel University. "Once the idea was to keep up with the Joneses. Now it's about keeping away from them." Rather than follow the hordes of other tourists, visitors want to blend in.
An expanding array of home-style accommodations makes that increasingly possible. Dominant brands like Marriott and Hilton are ...