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Comforts Of Home; Tourists want to hit the road but also eat in, work a bit and even blend with the locals.(Cover story)

Newsweek International

| May 14, 2007 | Margolis, Mac | COPYRIGHT 2007 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Mac Margolis

For slow travelers, getting away from it all doesn't mean leaving everything familiar behind; it means re-creating some version of home wherever they go, complete with the comforts, intimacies and conveniences of everyday life. The hum in the hospitality business these days is over home cooking, staying in nights and renting DVDs, shopping at neighborhood grocery stores and other ways to make strangers feel like locals. "It would be dumb to say that mass tourism is dead, but there's no question a major shift in travel is underway," says Julio Aramberri, professor of tourism at Drexel University. "Once the idea was to keep up with the Joneses. Now it's about keeping away from them." Rather than follow the hordes of other tourists, visitors want to blend in.

An expanding array of home-style accommodations makes that increasingly possible. Dominant brands like Marriott and Hilton are ...

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