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The Olympic Effect; Beijing is burnishing its image as the Games near, hoping to avoid fates that befell Moscow and Seoul.

Newsweek International

| May 14, 2007 | Liu, Melinda; Adams, Jonathan | COPYRIGHT 2007 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Melinda Liu (With Jonathan Adams in Taipei)

Late in March, the actress Mia Farrow wrote an op-ed in The Wall Street Journal calling for a boycott of the 2008 Olympic Games in Beijing. Denouncing China for its support of the murderous Sudanese government (which happens to be China's sixth largest oil supplier), she dubbed the upcoming Games the "Genocide Olympics."

Beijing, which has been wary of Hollywood's PR power ever since Richard Gere and others began campaigning for Tibet's independence years ago, quickly kicked into damage-control overdrive. Even as the state-run China Daily complained that it was an "insult to the Olympic spirit to wantonly blame China for the Darfur crisis," Beijing sent a special envoy, Zhao Jun, to Khartoum to press the regime there to accept U.N. peacekeepers; Sudan duly agreed to such a force on April 16.

As the episode showed, the upcoming Olympics and the international spotlight being shone on China ...

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Source: HighBeam Research, The Olympic Effect; Beijing is burnishing its image as the Games...

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