AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Hotline: Innocent approaches digital agencies.

Campaign

| May 04, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Innocent is approaching digital agencies with a brief to ...

Related articles from newspapers, magazines, journals, and more
ANALYSIS: Agencies focus on new business.(digital agencies)
Magazine article from: Revolution March 1, 2003 700+ words
...tightening times, it is good to know that digital agencies are continuing to invest in new business...of 2002, more than one-third of digital agencies increased their marketing and new...direct marketing and media; 40 digital agencies took part. So what impact has the...
Digital agencies should learn from past financial mistakes: Many digital...
Magazine article from: Revolution Simmons, Lisa January 16, 2002 700+ words
...learnt from the financial history of digital agencies back then. A report by Marketing...costs should be more rigorous for digital agencies than traditional ad agencies, because...That works. Many of the unsuccessful digital agencies based their business on a new model...
Adobe and Leading Digital Agencies Launch SoDA.
Press release article from: Business Wire March 10, 2008 700+ words
Society of Digital Agencies (SoDA) to Drive Best Practices and Industry...Incorporated (Nasdaq:ADBE) and 18 leading digital agencies worldwide today introduced the Society of Digital Agencies (SoDA). Envisioned by CEOs of award...
Close-Up: Live Issue - Will digital agencies exist in five years?(Discussion)
Magazine article from: Campaign February 23, 2007 700+ words
...dividing traditional agencies and digital agencies blur, John Tylee asks. There was...previously handled by a roster of digital agencies. Where all this is leading is anybody...involve some difficult choices. 'Digital agencies as we know them won't exist in three...
MEDIA PLANNING: The missing link.(management of digital agencies)
Magazine article from: New Media Age Howell, Nic September 15, 2005 700+ words
...marketing too, but most of the time digital agencies with a planning function have been...who has worked with Wheel and other digital agencies. "They knew how to take data from...the big ideas on core messages. "Digital agencies are still at the bottom of the pecking...
OPINION: Digital agencies must step up to the mark with greater...
Magazine article from: New Media Age January 22, 2009 700+ words
As 2009 gets under way, digital agencies could easily be feeling relatively...level of service offered by digital agencies is behind that of other types...quality of service offered by digital agencies scored just 5.7 in the RA...
Analysis: Why digital agencies fail to get the Big Idea.
Magazine article from: Marketing Week October 2, 2008 700+ words
When digital agencies started to pitch against the big...writing fat cheques to acquire digital agencies including 24/7 Real Media; Publicis...knowledge, but these days specialist digital agencies can no longer outsmart ad agencies...
Close-Up: Live issue - Should staff defect to digital agencies?
Magazine article from: Campaign August 31, 2007 700+ words
...swallowed up Dare, making the independent digital agencies an even rarer breed; while traditional...go-ahead on decisions.' Yet, digital agencies that have grown up with technical...Those skills will be sought after as digital agencies look to extend the output of their...
Analysis: Digital agencies pay more for talent.(Survey)
Magazine article from: Revolution November 29, 2006 700+ words
...recruitment in the marketing sector confirms digital agencies are paying more for talent as demand...directors and account managers at digital agencies can command salaries up to 25 per...staff a major issue, particularly for digital agencies. The Aquent survey found 69 per cent...
SPECIALIST AGENCIES: Sticking to the path.(forecast of the digital agencies)
Magazine article from: New Media Age Bold, Ben November 3, 2005 700+ words
...illustrates an important dilemma for digital agencies: whether to specialise in distinct...to turn down work. However, many digital agencies are finding success in focusing purely...very rewarding. When it comes to digital agencies and their need to grow revenue, specialisation...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA