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The Work: New Campaigns - The World.(BETC Euro RSCG )(Fiat Media Center)(In-house)
INPES - Free hugs - France CREDITS Project: Free hugs Client: Stephane Delaunay, communications manager, INPES Brief: Encourage people not to discriminate against those with Aids Creative agency: BETC Euro RSCG Writer: Olivier Apers Art director: Hugues Pinguet Media agency: OMD Media planner: David Delannoy Production company: Cosa Director: Denis Thybaud Post-production: Nighshift Exposure: National TV, internet
A web-inspired movement, which encourages people to take to the streets with signs advertising 'Free hugs', has been taken up by the French Health Ministry (INPES) for a campaign to curb discrimination against people with Aids.
The initiative follows research that showed if HIV sufferers are accepted by …
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