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The Work: New Campaigns - UK.
BT - DO WHAT YOU DO BEST
THE LOWDOWN
Rainey Kelly Campbell Roalfe/Y&R has employed Gordon Ramsay to front its latest BT Business campaign. However, he doesn't have a speaking part - so he has no chance to turn the air blue.
The idea behind the campaign, which includes TV, online, press, internal communications and direct marketing, is to promote the notion that the most successful small businesses don't waste valuable time on their own IT solutions, but let a specialist such as BT do it for them.
The execution is made up of a number of shots where Ramsay is busy attempting to sort out his IT, instead of running his restaurant ...
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