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The Week: Digital Reviews - 118 118 ditches Naked for in-house planning division.

Campaign

| May 04, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Number 118 118 has ended its five-year relationship with Naked Communications after deciding to set up its own in-house strategic planning department.

The directory enquiries company, which was one of Naked's founding clients, is understood to have already hired a number of staff, who will report to its marketing manager, Catherine Boyd, and plans to complete a handover of the business over the next three months.

The company is also looking for an integrated agency to ...

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