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Campaign

| May 04, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

TONEZ, TETRIS AND BREASTS

I am a 41-year-old man on the WPP fat corporate bastard tariff, yet Vodafone Live is convinced that I am a hormonally challenged teenager 'Can I see the train times to Sevenoaks, please,' I ask. 'Yes, but first why not download some Tonez and look at some breasts,' it replies.

Did they really pay pounds 16bn for a 3G licence so that three hoodies outside a bush shelter in Billericay could play Tetris?

Rory Sutherland, www.brandrepublic.com/campaign

GOOGLE/DOUBLECLICK DEAL

dollars 3.1bn in cash is an awful lot of money to pay for a company that sold for around dollars 1bn just a couple of years ago. But Google has around dollars 10bn in cash burning a hole in its pocket and this deal achieves two things; it ...

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