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TONEZ, TETRIS AND BREASTS
I am a 41-year-old man on the WPP fat corporate bastard tariff, yet Vodafone Live is convinced that I am a hormonally challenged teenager 'Can I see the train times to Sevenoaks, please,' I ask. 'Yes, but first why not download some Tonez and look at some breasts,' it replies.
Did they really pay pounds 16bn for a 3G licence so that three hoodies outside a bush shelter in Billericay could play Tetris?
Rory Sutherland, www.brandrepublic.com/campaign
GOOGLE/DOUBLECLICK DEAL
dollars 3.1bn in cash is an awful lot of money to pay for a company that sold for around dollars 1bn just a couple of years ago. But Google has around dollars 10bn in cash burning a hole in its pocket and this deal achieves two things; it ...