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Pressure mounts on 'junk-food' ads.(Brief article)

Campaign

| May 04, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Government has threatened to impose even tougher rules on non-broadcast ads for 'junk foods' and soft drinks aimed at children.

Only three weeks after a new Committee of Advertising Practice code on press and posters was announced, ministers said they may bring them into line with Ofcom's rules for TV ads. The Department of Health said it would prefer 'consistent' rules across all media and urged advertisers to obey the spirit and the letter of the new rules. It said the two regimes had 'the potential to create confusion and difficulties for advertisers, regulators and the public'.

It was responding to a letter about the new rules for ...

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