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RKCR/Y&R launches Saint to expand its digital offering.(Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
Rainey Kelly Campbell Roalfe/Y&R is launching a digital agency called Saint to handle online planning and creative.
Saint will be run by David Gamble and Simon Labbett, the digital creative team that joined RKCR/Y&R in April 2000. As well as creative, the agency will also offer communications strategy and digital media planning services.
The company will be run as a standalone profit centre and will work on existing RKCR/Y&R accounts, as well as pitching for new business.
Until now, RKCR/Y&R has offered existing clients a digital capability from within the main agency, but has taken the decision to launch a standalone business to meet increased client demand.
Gamble and ...
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