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ZenithOptimedia is aiming to boost its planning firepower by appointing Stephen Farquhar as its head of strategy.
Farquhar joins from MindShare in Sydney, where he held a similar position. Working alongside the planning director, Mark Howley, he will take on the responsibility of running ZenithOptimedia's planning department.
Derek Morris, the agency's chairman and chief strategy officer, will continue in this role. However, Farquhar's appointment will relieve Morris of some of the day-to-day ...