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Newspapers 'have emotional impact'.(Brief article)
The combination of TV and newspaper advertising can increase brand impact by 72 per cent, according to new research from the Newspaper Marketing Agency.
The research, part of a three-year study into the effectiveness of national newspapers, found brand campaigns combining the two media are five times more effective at creating a high emotional impact than TV used on its own.
The latest research includes the commercial application of neuroscience technology to provide insights into the impact of advertising on the brain. It found newspaper advertising generates a 42 per cent higher emotional impact ...
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