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Porsche kicks off DM agency review.(direct marketing)(Clark McKay and Walpole)(Brief article)
Porsche, the luxury and sports car-maker, is hunting an agency to handle its UK direct marketing business.
The car company has held credentials meetings with a number of undisclosed agencies, and is drawing up a shortlist to pitch for the business. Porsche's in-house marketing team will handle the review.
The move will come as a blow to the incumbent, Clark McKay & Walpole, which has held the consolidated account for the past six years.
The agency was hired for the above- and below-the-line tasks, after a competitive pitch in ...
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