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Brett Gosper, the McCann Erickson US president, is to return to London in the new role of president of McCann Group EMEA.
Gosper will also oversee the McCann UK Group as its chairman and chief executive. He will work alongside Giuseppe Usuelli, who was appointed to replace Rupert Howell as the chief executive of McCann EMEA last week.
Michael McLaren, the worldwide director of accounts at the McCann Worldgroup, will be Gosper's replacement in the US.
The chief executive of McCann Worldgroup, John Dooner, said: 'This move gives Brett management responsibility for our largest ...