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MG OMD scoops pounds 14m Home Office brief.(Manning Gottlieb OMD)(Brief article)
The Home Office has consolidated its pounds 14 million communications planning business into Manning Gottlieb OMD.
MG OMD won the business following a swift pitch against Mediaedge:cia and Carat, which was run through COI.
Previously, the Home Office assigned media planning agencies on a project-by-project basis, but it took the decision to consolidate as part of a 'streamlining' of its communications.
The majority of work was divided between MG OMD and Mediaedge:cia, but Carat was the wildcard in the pitch, having been included after handling planning for a number of other government departments, including the Department for Transport.
Other agencies, including PHD and Naked, have worked for the Home Office, but ...
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