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Unsigned and developing artists are to be given a platform to expose their music to the sync and advertising industry via a new live music night, branded Leap Live.
The quarterly event, which launches next week, is the brainchild of Leap Music and will put artists in front of key players in the advertising and music consultancy world.
"We want to give unsigned acts and leading players in the advertising industry the chance to meet, with the view to working together in the future," says Leap managing director Richard Kirstein. "By bringing brands and bands together in a situation like this, there are potentially huge benefits for both parties and the chance to have a lot of fun."
Taking place at Madame JoJos in London on May 7, the event will feature live performances from Trash Fashion, Data Select Party, Neon Plastix and DJ Kissy Sell Out. Bands chosen to perform at Leap Live events will be picked for their "new and original sound."
Kirstein launched Leap Music in 2003 as a joint venture with advertising agency Bartle Bogle Hegarty and was the in-house music publisher. The event, however, will not be restricted to only Leap- published writers.
Kirstein says the opportunity for the artists to showcase their music to the advertising world in a live environment is invaluable and can play an important role in communicating the power of the songs. "Being able to watch the bands on stage is a more hands-on experience than making a visit to their ...