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Great Escape and T-Mobile link up for phone-text fest.
The Great Escape Festival is teaming up with T-Mobile to pioneer a text message service which could become increasingly common at festivals.
The partnership comes as part of the company's deal to be a headline partner for the Brighton event, which takes place from May 17 to 19. It will be organising a number of surprise performances throughout the festival in the manner of its Street Gig series, but it is also going to be offering technology services designed to help festival goers.
Fans will have the chance to sign up to a text-alert service which, for 10p for the entire three-day event, will provide text-message updates with news about surprise shows, venue changes and gig cancellations.
The service will be seen as particularly useful given the nature of the festival, which takes place at venues across the city. Event organiser Jon McIldowie says, "I'm really excited about what T-Mobile is bringing to the event, both in additional shows and important text services. The mobile services work really well with our format of festival. I'm not aware of any UK festival having tried anything like this before."
Mobile technology is becoming increasingly common for festivals. At Wireless last year, Live Nation trialled a system in which people could buy tickets and have them sent to their mobiles as a barcode and it is also looking at systems which will let festival-goers buy merchandise via their handsets.
It has also been confirmed that Shaun Ryder will be a guest speaker at the Great Escape and that his band Happy Mondays will be performing. Ryder is expected to be talking about the history of the band and their upcoming plans, which include a new album recorded largely with the Mondays' original line-up. The Maccabees have also been confirmed to play.
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