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Radio One head of music George Ergatoudis supplies the first of his columns for Music Week calling for more forward-thinking in the industry about single release dates
THE GEORGE ERGATOUDIS COLUMN
Welcome to my new occasional column, where I'll get the chance to give my tuppence worth on the state of the music industry.
I should start by saying that I believe anyone currently working in the creative industries is enjoying the most exciting period ever.
There are huge challenges ahead, but this is a time for bold new ideas, where the winners will be those who adapt to meet the changing market demands created by the digital revolution.
At Radio One, we have already begun a process of change that sees increasing amounts of our content being consumed off FM - and indeed off any BBC platform at all - as our young audience shares our content on a variety of new media platforms.
Consumer habits are changing rapidly, led by the young, and this is a wave that cannot be stopped.