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Going Your Way.(social networking for car pools)

Newsweek International

| May 07, 2007 | Levy, Steven | COPYRIGHT 2007 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Steven Levy

Kate Sydney had never met me, but on the basis of sharing a mutual acquaintance, and knowing what I like for breakfast, she unhesitatingly opened the door of her 1998 Nissan so I could ride to Target with her. The trip--from a Cambridge, Massachusetts, street corner to a shopping center in Watertown--didn't take long, but it spared the world 10 pounds of carbon dioxide. Multiply that by millions, and you have one reason Robin Chase started GoLoco, an Internet-based service that uses social networking to create instant car pools. If Chase has her way, GoLoco will be the behavioral equivalent of the Prius, zapping enviro-guilt while cooling off ...

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Source: HighBeam Research, Going Your Way.(social networking for car pools)

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