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Tesco offers details on Fresh & Easy.(MARKET WATCH)(Brief article)

Retailing Today

| April 23, 2007 | COPYRIGHT 2007 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

PHOENIX -- After great anticipation--and even greater speculation--Tesco's U.S. format dubbed Fresh & Easy Neighborhood Market on April 13 launched an information-based Web site. Calling itself a "healthy" and "convenient" solution to consumers' shopping needs, the chain promises "high-quality food at affordable prices." Without giving details of its exact market launches, a map on the site's ...

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