Direct choice: HP Sauce.(HP Foods (Holdings) Ltd. launches new campaign)(Brief article)

Here comes a mailing laced with saucy seaside humour. 'How long is it since you've had it?' asks the copy, carefully set on unruffled white sheets. Titter ye not - that 'HP' stands for Houses of Parliament, themselves no stranger to lascivious bedtime stories.

This campaign for HP leads with the new tagline 'The sauce of weekend pleasure'. The central idea is that HP sauce is the perfect way to celebrate the beginning of the weekend. Why get up when you could be in bed with a delicious bacon butty oozing with HP?

The pack is three-dimensional, in the shape of a bed. The headline 'Get saucy in bed this weekend' cheekily …