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Direct: Fiat adds mail to Scudo van mix.(direct mail campaigns)(Brief article)
Fiat is extending the campaign for its Scudo vans, which is fronted by seven-time Formula One world champion Michael Schumacher, to direct mail.
The pack, created by Arc, targets drivers and businesses requiring vans and includes a bumper sticker that reads 'My other car is a van'.
The integrated …
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