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New campaign: Young's.(Young's & Wells campaign by Farm)(Brief article)

Marketing

| April 25, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Young's & Wells is running the first ads for its Young's bitter since the brewers merged last October.

An outdoor campaign, which breaks on 7 May, will be followed by press and online activity over the summer. The first execution shows a ram - Young's brand icon - standing on a traffic island surrounded by fast-moving cars. The work uses the …

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