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Cedar deal adds digital expertise.(Cedar Communications's alliance with Reactive)(Brief article)
Omnicom-owned contract publishing company Cedar Communications has sealed a strategic alliance with web design and build agency Reactive to aid its expansion into digital magazines.
The agencies will work together on websites and online magazines for clients such as British Airways and Tesco.
While remaining separate entities, they will offer a combined print and digital service under a joint brand, Cedar + Reactive.
Cedar has until now worked with a …
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