McDonald's is poised to announce a tie-up with the Vegetarian Society as it seeks accreditation for a range of vegetarian-compliant products, including a strawberry milkshake and a burger.
The alliance is part of a range of activity designed to boost the company's health and social-responsibility credentials. It is also testing Halal products in some of its branches to appeal to the Muslim population.
The fast-food chain is set to run live web chats with key figures from the company as part of its 'Trust' campaign, which will be expanded to focus on a broader environmental message next year.
The online chats, which McDonald's has already begun to run …