AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-162568027/britain-brands-lag-behind.html" title="Facts and information about Britain's brands lag behind rivals.(Brief article)">Britain's brands lag behind rivals.(Brief article)</a>
Close
Set up an RSS feed that alerts you when new articles from Marketing are available.
Frequently asked questions about RSS feeds
Britain's brands lag behind rivals.(Brief article)
Britain is trailing behind its European rivals in building and sustaining global brands, according to a study by Millward Brown Optimor.
The agency's annual rankings of global brand values, released this week, showed eight British companies in the top 100, including Marks & Spencer, whose brand value leapt 192%. However, in an analysis of the data conducted exclusively for Marketing, Millward …
Related articles from newspapers, magazines, journals, and more
-
- Opinion: The Marketing Society Forum - Is Britain Held Back by Its Brands?
-
Magazine article from: Marketing
May 2, 2007
700+ words
-
- Stars on the wane in British TV ads.
-
News wire article from: Europe Intelligence Wire
June 16, 2005
700+ words
-
- IPA Effectiveness Awards 2004: Sponsors' Profiles.
-
Magazine article from: Campaign
November 5, 2004
700+ words
-
- Brand Value: What's Holding Back British Brands?
-
Magazine article from: Marketing
April 25, 2007
700+ words
-
- The Recession: What It Really Means for Brands
-
Magazine article from: Marketing
Clark, Nicola
August 26, 2009
700+ words
