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Just add copier. (overview of image processors) (Special Color Publishing Supplement) (Buyers Guide)

MacWEEK

| September 12, 1994 | Guglielmo, Connie | COPYRIGHT 1994 Mac Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Bringing a full-service print shop in-house seems impractical to many companies. But more and more corporations are taking advantage of a new generation of PostScript RIPs (raster-image processors) that turn digital copiers into shortrun printing station capable of producing full-color materials for just pennies a page.

Corporate users have long been eager to add dashes of color to business documents but have been wary of spending hundreds or even thousands of dollars for short offset-print runs - generally 500 copies or less - on such documents as promotional materials and presentation handouts that have a limited life span.

"There's a lot of interest in ...

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