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Bringing a full-service print shop in-house seems impractical to many companies. But more and more corporations are taking advantage of a new generation of PostScript RIPs (raster-image processors) that turn digital copiers into shortrun printing station capable of producing full-color materials for just pennies a page.
Corporate users have long been eager to add dashes of color to business documents but have been wary of spending hundreds or even thousands of dollars for short offset-print runs - generally 500 copies or less - on such documents as promotional materials and presentation handouts that have a limited life span.
"There's a lot of interest in ...