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Apple applies pressure.
With its DRM-free EMI deal in the bag, Apple boss eyes other majors for more of the same
By Martin Talbot
Over the next four weeks, Apple CEO Steve Jobs will attempt to use his new deal with EMI to lever the other majors into a similar retreat from digital rights management.
Jobs last week joined EMI Group ceo Eric Nicoli at a press conference announcing what they are marketing as a new digital product, centred around high quality, unprotected downloads at a premium price.
And he predicted that more than 50% of iTunes' repertoire will be unprotected by the end of 2007, kicking off a new stage of negotiations with the major music groups.
The new EMI deal replaces the major's existing iTunes agreement, which is due to expire at the end of April. The other majors have similarly been in renewal negotiations for several months, and that process has been injected with additional fuel by Jobs' EMI deal.
Jobs has wanted to offer DRM-free AAC format music via his iTunes Music Store since its inception and is using the current negotiations to try to bring this to reality.
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