What's in a name? For Fla. county, it could be new-found revenue.(sell naming rights to companies, decision by Broward County Commission)

Byline: Aliza Appelbaum

MIAMI _ One fast way to market your company as environmentally edgy: put its name on a park.

Businesses and individuals will have that chance if the Broward County Commission gives the go-ahead on Tuesday to sell naming rights for parks, libraries, courthouses and other county-owned property. The idea is an effort to fill the county's budget gap.

But don't start looking for Hooters Park or the Hustler Central Courthouse. The proposal prohibits names associated with tobacco, alcohol, contraceptives, religious organizations or political candidates.

Whether the board would have final veto power isn't clear yet, said Bob Harbin, director of the Broward County Parks and Recreation Division. And no one is sure how these rights will be offered or how much money would be raised.

``But at this point, any amount would help,'' Harbin said.

As a member of the Parks and Recreation Advisory Board, Terry Danger said he doesn't love the idea of naming parks for corporations, but he understands why it could be necessary.