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Search engine drive backfires.
Byline: Laura Smith
Search engine drive backfires
Laura Smith
An internet-based campaign launched last month to challenge Google's search engine dominance has provoked a stormy response from internet users.
Information-revolution.org, which was heavily advertised on the London Underground and through publicity stunts, is designed to look like a genuine "underground" campaign to promote freedom of choice on the web.
In fact, it was put together by digital advertising agency Profero on behalf of Ask.com, the search engine which currently has 7.8% of the UK market compared with Google's 68%.
Launching the campaign, Ask said it was targeting the "62% of UK search engine users who give little or no thought about which search engine they use, aka 'sleep searching'".
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Source: HighBeam Research, Search engine drive backfires.