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Key science sites buried in 'information avalanche'.
Byline: Robert Jaques
Key science sites buried in 'information avalanche'
Important science websites are in danger of becoming buried in the "avalanche of facts" available online, academics have warned.
A study funded by the Economic and Social Research Council showed key science sites failing to register in the top 30 Google search results, and warned that academic institutions had to pay attention not only to the quality of their websites but to how easy they were to find.
The study, by Oxford Internet Institute researchers, investigated how the internet was changing the way in which people sought out sources of scientific expertise.
A fundamental observation was that, despite popular perceptions, the web was a far from neutral source of information. The structure of the web steers search in directions that may not be intended by the user, and makes some sites more accessible than others.
Search engines such as Google are playing an increasingly important gatekeeping role that will influence which information is found.
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Source: HighBeam Research, Key science sites buried in 'information avalanche'.