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Splenda marketing sour, jury told in Equal suit.(artificial sweeteners; Merisant Co. Inc.)
Byline: John Shiffman
Apr. 11--With more than $200 million at stake, a federal jury in Philadelphia yesterday began to hear a bitter dispute between the makers of the artificial sweeteners Equal and Splenda. Equal alleges that Splenda, which recently rocketed past its rival in sales, has misled consumers with its marketing slogan: "Made from sugar, so it tastes like sugar."
The slogan is so misleading, Equal's lawyer told jurors, that Splenda should be ordered to stop using it and pay Equal huge penalties.
"Consumers see this -- 'Made from sugar' -- and they think it's true," said Greg LoCascio, a lawyer for Equal. "Witness after witness and…
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