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The search engine that really hits the spot.

Information World Review

| April 10, 2007 | Winder, Davey | COPYRIGHT 2007 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Davey Winder

the search engine that really hits the spot

Measured in terms of click-through numbers, Google dominates search in the UK, according to market research company NetRatings, with a 68% share. Yahoo trails in far behind in second place with 9.1%, followed by Ask (7.8%), Microsoft (5.8%), AOL (4.1%) and Orange (1.8%). In an endeavour to find out which is best, IWR put the UK's six most popular web search engines head to head in the labs.

Speed of search, size of database, total number of hits returned -- these are nothing but eye-candy in the world of serious web search. Who cares if a search generates 21 million hits? No-one is ...

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Source: HighBeam Research, The search engine that really hits the spot.

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