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Outspending baby boomers; Outlays on luxury goods and services exceed parents'; traveling in style.(Report: Wealthy New Yorkers)
Byline: Margaret Jaworski
Marketers love Gen X- and Y-ers with money.
Tina Wells, chief executive of Buzz Marketing Group, a tween-teen research firm, is their idea of a dream customer. The 26-year-old spends her self-made millions indulging her passion for fashion and her fascination with pop culture.
Fortunately, her business--trend-spotting for such clients as Sony BMG and Procter & Gamble--involves global travel, which allows Ms. Wells plenty of opportunities to do what she loves: shopping.
Current clothiers of choice include Danish designer Ivan Grundahl and French firm Cotelac. Ms. Wells' shoe collection--250 pairs and ...
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