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Two senior industry figures have launched Big Print Music, a new type of music company offering almost all the business services an act could require.
What's this all about then?
Well, popular recording artists are busy people. They've got the songs to record, the gigs to play, the MySpaces to check, the videos to make, the mobile-only videos to make, the flesh to press, the awards to collect...
Yes I think we get it. But where exactly are you going with this?
Well, wouldn't it be easier if you didn't have to juggle so many different things? If you could, in effect, take one bottle into the shower?
I suppose so.
In that case you'll want to know Big Print Music, a new company from The Last Word managing director Andrew Gemmell and former Telstar managing director Jeremy Marsh.