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IN BRIEF: eListeningPost viral music.
Warner, V2 and Independiente have signed up to use the eListeningPost viral music preview and sales service. Previews of artists' tracks are played ...
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- Magazine article from: New Media Age June 21, 2001 700+ words
The Sun Online has launched a viral email campaign to back its Music4you offer, in which readers swap tokens from the paper for CDs and stereos. By correctly answering five pop questions in an email and five more on The-sun.co.uk users enter a draw to win a [pound]2,000 home entertainment system.
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Music sales, marketing and social networking Web site eListeningPost seeks to revolutionize the way music is distributed, sampled and purchased on the Internet. And if it catches on, its impact on the music, and possibly video, industry could be massive. "eListeningPost's strategy is not to develop
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Coca-Cola has launched its biggest online viral campaign to date for its Capri-Sun brand, to promote three new flavours of the lunchbox drink. The latest element in Capri-Sun's interactive strategy uses a music mixing game to appeal to the older end of the drink's 7-16-year-old market. Visitors to
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