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PPL gives green light for radio trial
By Ben Cardew
PPL and the UK's commercial radio sector have signed a groundbreaking blanket licence deal to allow the use of music in station podcasts for the first time.
The licence, which will run for a trial period of April 1 this year to March 31 2008, will enable station members of ILR's RadioCentre to include up to 30 seconds of music per track - excluding voiceovers - in downloads of their radio programmes. At present, stations can only incorporate music in podcasts if they secure the express permission in each instance directly from the repertoire owner.
All RadioCentre members are covered by the licence and GCap digital content manager Nick Piggott, who was involved in negotiating the agreement, says that the idea is to allow all stations to offer podcasts, irrespective of size.
"We believe that the deal we have put together allows every commercial radio station to participate if they want to. There should not be a significant paperwork burden," he says. "Now that we have a situation where we can include music excerpts [in podcasts], it lowers the barrier to entry."
This, he believes, will radically increase the amount of music-related ...