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ASTRA LOGICAL; Behind the wheel of the next EURO Saturn.(News)
Byline: JULIAN RENDELL
Saturn is on a roll, with a momentum unequaled since the nameplate first appeared on the General Motors brandscape in 1990.
But no-haggle pricing goes only so far in a product-starved showroom. Today, GM is combining European chassis technology and body styling with the Saturn badge and brand to create new products for its import-fighting division, a strategy best exemplified by the Saturn Aura sedan. A rebodied and rebranded version of GM's European Opel Vectra midsizer, the Aura was deemed so good it won the 2007 North American Car of the Year award.
The next dance in this transatlantic two-step is the more ...
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Source: HighBeam Research, ASTRA LOGICAL; Behind the wheel of the next EURO Saturn.(News)