Diary: Counter-revolutionaries take up virtual arms against Profero's ask microsite.(forum guests upset with unsubtle branding by Ask.com Internet Ltd.)(Brief article)

Although clever ideas and innovative creative are obviously a good thing for the industry, it seems to us that agencies sometimes need reminding who is most important - the consumer.

And in the age of the web forum, it can be crucial to an agency's survival to monitor the comments and heed the warnings that are being laid out for all to see.

For instance, Fallon. One angry man-on-the-street has posted a comment on a website about the agency's recent ask.com campaign, which simply says: 'Sack your advertising company now!'

The reason for this man's ire is the Orwellian ads for ask.com, which drive viewers to a Profero-created website, www.information-revolution.org. It's designed to look like you are taking part in some form of Fight Club-esque revolution.

However, many users have been understandably angry when entering a website that actually contains some very unsubtle branding for an internet search engine.

This marketing ploy has gone down like a lead balloon, and the site's forum is filled with a plethora of anti-ask and ...