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So long to So London. The operation has sunk quicker than the Titanic.
When Mike Ironside, the former commercial director of The Mail on Sunday, launched his project, and promised 'shameless luxury', he can't have thought that within 90 days he'd be putting out a comment like this one: 'Everyone has put in a tremendous effort in producing these early editions and I am extremely proud of all of their efforts,' before giving them all their P45s. It seems that the only purpose the magazine served was to prove that well-off Londoners become well-off by not spending their cash on magazines ...
Diary really wants to know what the devil is keeping DFGW so busy. Word reaches us that the little agency has declined to pitch for not one, but two pieces of business. First, it turned down the Ilva pitch, not a huge piece of business really, but it then turned down the chance to re-pitch for the pounds 25 million pan-European Toshiba account ...
Following last week's QT mention of the similarity between the Vaseline and Sanex ads, Diary has spotted another case of blatant 'homage'. WCRS has created a Fuzzy Felt mailer for ...