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Name: Paul Silburn Job: Freelance creative person Professional mission: To work with Barry Scott of Cillit Bang Personal mantra: Unless you enter the tiger's den, you cannot take the cubs
6.01am Up. Wet wipes. Cream. Nappy. Cuddles. The Hoobs.
7.15am Wake Lovisa, who reminds me I've got to write this column. So I must make sure that, like everyone else who writes it, I've got meetings with 'the team', lunch somewhere swanky with someone important and yet still find time to check all is OK at home, thus appearing to achieve the perfect work/home balance in my life. Yeah, right.
8.30am Slog from Battersea to Rainey Kelly, etc, in Camden for BBC project pitch.
9.30am Call Lord Saatchi re lunch somewhere swanky. He doesn't return my call.
11.00am Very nice people from the BBC say: 'Yes.' I'm now deeply in love with them and even consider buying a TV licence. Well done 'team'.
11.30am Call Sir Martin Sorrell re lunch somewhere swanky. He doesn't return my call.