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Media: Double Standards - 'Sponsorship is becoming more sophisticated'.(Jeremy Clark, managing director of MEC Sponsorship)(Interview)
Two heads of sponsorship on how clients are becoming more savvy about the business, what makes a good deal, and the travel perks of the job.
JEREMY CLARK - managing director, MEC Sponsorship, Europe, Middle East and Africa
- What does your role involve?
I joined MEC as the head of consulting in 2000 with a brief to develop the sports marketing offer. In 2002, I took on the role of managing director and was responsible for integrating the London-based sponsorship business with the broader MEC proposition. After restructuring the business in 2006 to create two dedicated teams for UK and international clients (under the leadership of Tove Okunniwa and Julian Yeomans), I now have responsibility for driving the growth and consistency of the offer across EMEA.
- How do you and your team work with the rest of the agency?
At MEC, it is a priority to drive integration across the various competences to ensure that both local and international clients benefit from all our services. Our first-class internal training ensures that all client leaders are fully versed in MEC's suite of services. And, our clients now benefit from both cross-discipline collaboration in ideas-generation and strategy, and cross-discipline team structures.
- What is driving the growth in sponsorship?
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