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Media Perspective: End of an era as OMD observes the break-up of the odd couple.(Callaway)(Manning Gottlieb OMD)
Callaway, in a campaign by Manning Gottlieb OMD, is asking the Pringle-jumpered brigade to 'help shape the future of golf'. Nick Manning, the agency's founder, may have more time than most to contribute.
This week, he officially leaves OMD, where he was previously the group chief executive. He founded Manning Gottlieb Media in 1990 alongside Colin Gottlieb and took on the wider OMD group role three years ago.
Apparently, Manning, who after resigning last year agreed to stay on until April, hasn't been bending his back at the agency since Steve Williams took the chief executive role in January, leaving him more time to brush up on his handicap. Now his relationship with OMD has formally ended, he has the chance to hit the fairways even more regularly.
Knowing Manning, though, he probably won't. Beyond the odd round of golf and the frequent trips to France, Manning is expected to make a return to commercial activity.
In the meantime, it doesn't seem overly indulgent to recognise the achievement of Manning (and Gottlieb) in creating a successful independent agency before selling it to Omnicom. They might seem an odd couple - Gottlieb's passion and commitment occasionally teetering on all- out aggression, combined with Manning's more aloof, controlled style - but it was a partnership that worked.
There has been talk of a breakdown in the relationship after more than 20 years of working together, but this seems a little wide ...
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